Yousef Hidarinia - the ceramist

I grew up at the foot of the Alborz mountains, surrounded by rugged landscapes that shaped my connection to the natural world. My interest for form, space and texture first led me to study interior design, then photography and the culinary world. 

Through all these experiences, one thing remained constant: the need to work with my hands. Eventually, I found my way back to the most primal and grounding material - clay - through the study of the throwing wheel. Today, I shape the earth into forms that speak of movement, balance, and emotion. Each piece is a dialogue between control and spontaneity.

I am dedicated to sharing my passion of this evolving art through workshops and personal projects. 

Ronak, by my side, ensures the solid foundation of our studios. She is also an artist at heart, which allows us to always prioritise creation and integrity above all else. 

Ronak Ahmadloo - the not so silent partner

Born in Iran, raised in Belgium, and a seasoned traveller, I constantly navigate between cultures. 

I first found my path in business, which now comes in handy as Yousef and I have become entrepreneurs. But I have since followed my heart and committed my corporate skills to helping businesses become more sustainable. 

Witnessing Yousef's artist journey has encouraged me to make space for own my artist child. I am passionate about creativity, in particular around movement and writing. I am a yoga teacher, an occasional actor and writer, and more recently a scenarist for short movies, which I enjoy tremendously. 

Creation is how we can connect to ourselves and each other, and maybe, just maybe, make the world a better place. This is humbly the seed we want to plant with our artist spaces.